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Google Photos is the standalone successor to the photo features previously embedded in Google+, the company's social network. Google launched the social network to compete with Facebook, but the service never became as popular and Facebook remained the Internet's preferred website for social networking and photo sharing. Google+, however, offered photo storage and organizational tools that surpassed Facebook's in power, though Google+ lacked the user base to use it. By leaving the social network affiliation, the Photos service changed its association from a sharing platform to a private library platform.

On February 12, 2016, Google announced that the Picasa desktop application would be discontinued on March 15, 2016, followed by the closure of the Picasa Web Albums service on May 1, 2016. Google stated that the primary reason for retiring Picasa was that it wanted to focus its efforts "entirely on a single photo service"; the cross-platform, web-based Google Photos.

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